Let’s normalize not having an intensive 10-step routine. Instead, focusing on fewer wholesome products with quality ingredients we can rely on. We’re breaking down why leave-ins and treatments are the secret to a minimal haircare routine. With the addition of a hair mask weekly, leave-ins after each wash, and a serum or oil when needed, you will find your hair will become increasingly more manageable, smooth, and strong, and requiring less maintenance and products over time.

Many women out there have shown a real concern regarding their frizzy, untameable hair. They are ...